The term “click here” is a generic term that appears all over the internet – should you choose a Google seek out it yields 1.7 billion results (yes billion!), even if you do a precise search it still yields 972 million results. I am certain that you’d agree these are astronomical results and I bet you’re now wondering which site ranks number one with this term? – if you cannot be bothered to test then I will let you know at this time – it’s the adobe acrobat download page – I bet you did not believe is the one.
So why, apart from passing interest, would anyone be interested in such a fact? The clear answer to the question is anyone who’s thinking about internet search engine optimization (SEO) – if I let you know that the most truly effective ranking page for “click here” does not contain the definition of “click here”, it doesn’t can be found in the pages meta tags nor do either of the language even appear individually on the page then it might alter some of one’s contemplating SEO.
So in the end that’s has been discussing on page optimization (keyword density, utilization of meta tags, utilization of tags to highlight key phrases etc) we find a clear exemplory instance of a premier ranking site that’s NO on page optimization at all, it completely disregards all the accepted wisdom about on page optimization and still ranks top out of 1 billion results.
Just how has this been achieved ?.The clear answer is straightforward – backlinks. You can find literally hundreds of a large number of sites that link to the adobe acrobat download page. 커뮤니티 사이트 순위 Equally importantly as the number of backlinks is the grade of the links – several backlinks originate from authority sites (.edu,.gov etc).
What is specially interesting is that volume of links has probably been built organically – i.e. by people wanting to link to your website rather than been requested or encouraged to do so. And why have they done this? – Because your website has something unique, useful or interesting to offer. This principle is a good someone to remember when developing your linking strategy – what am I offering that is exclusive, useful or interesting and that folks will WANT to link to?
This exemplory instance of a higher ranking site generally seems to go against all perceived wisdom on site ranking i.e. this indicates to claim that on page optimization doesn’t have effect on ranking what so ever. Whilst this does look like true in this instance what we are probably seeing is the sheer scale of high quality links to your website far outweighing any possible on page optimization to the level where it’s irrelevant. However this might most likely not hold true for a large proportion of sites who do not need these vast quantities of backlinks. In these cases the on page optimization will still affect ranking and therefore still has to be studied care of.
